 Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in IraqBayad Jamal Ali Journal of Consumer Affairs, 2021, vol. 55, issue 2, 504-523 Abstract: This study aims to investigate the impact of Turkish–Kurdish political relations on Kurdish consumers' behavior toward Turkish products. The following variables were included as predictors: consumer animosity, boycott participation, boycott motivation, and product judgment. An online survey was conducted to collect the data; it attracted 1,100 participants. Seven hypotheses were tested using descriptive statistics, correlation coefficients, and structural equation modeling. The study findings show that consumer animosity has a significant impact on boycott participation, motivation, and product judgment. Purchase readiness is significantly affected by product judgment and boycott participation. Purchase aversion is significantly impacted by boycott participation and boycott motivation. This study gives insight into a conflict that has not been previously covered; to the best of our knowledge, it is the first to examine the consumers' perspective on the on the Turkish–Kurdish conflict. Date: 2021 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:jconsa:v:55:y:2021:i:2:p:504-523 Ordering information: This journal article can be ordered from Access Statistics for this article Journal of Consumer Affairs is currently edited by Sharon Tennyson More articles in Journal of Consumer Affairs from Wiley Blackwell |
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