 A model of consumer life‐satisfaction amidst the COVID‐19 pandemic: Evidence and policy implicationsAhmet Ekici and Forrest Watson Journal of Consumer Affairs, 2022, vol. 56, issue 1, 158-179 Abstract: The COVID‐19 pandemic has dramatically impacted the lives of consumers across the globe. What guidance can consumer researchers and policymakers provide consumers to elicit adaptive responses that contribute to their life‐satisfaction under these adverse conditions? To this end, we develop and test an adaptive response model and demonstrate its impact on the life‐satisfaction of the consumers experiencing the pandemic in Turkey. Our model suggests that amidst COVID‐19, seeking emotional help triggers the positivity in people, which in turn increases life‐satisfaction. Moreover, turning to religion to deal with the challenges of the pandemic leads to positivity and hope, which in turn positively affect life‐satisfaction. Importantly, “escape” behaviors (such as excessive work or time spent in online shows/games) reduce positivity and hope in consumers, thus negatively impacting life‐satisfaction. The paper discusses the conceptual and public policy implications of the results and offers recommendations for future research. Date: 2022 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:jconsa:v:56:y:2022:i:1:p:158-179 Ordering information: This journal article can be ordered from Access Statistics for this article Journal of Consumer Affairs is currently edited by Sharon Tennyson More articles in Journal of Consumer Affairs from Wiley Blackwell |
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