How do multilingual users search? An investigation of query and result list language choices

Ben Steichen and Ryan Lowe

Journal of the Association for Information Science & Technology, 2021, vol. 72, issue 6, 759-776

Abstract: Many users of search systems are multilingual, that is, they are proficient in two or more languages. In order to better understand and support the language preferences and behaviors of such multilingual users, this paper presents a series of five large‐scale studies that specifically elicit language choices regarding search queries and result lists. Overall, the results from the studies indicate that users frequently make use of different languages (i.e., not just their primary language), especially when they are provided with choices (e.g., when provided with a secondary language query or result list choice). In particular, when presented with a mixed‐language list choice, participants choose this option to an almost equal extent compared to primary‐language‐only lists. Important factors leading to language choices are user‐, task‐ and system‐related, including proficiency, task topic, and result layout. Moreover, participants' subjective reasons for making particular choices indicate that their primary language is considered more comfortable, that the secondary language often has more relevant and trustworthy results, and that mixed‐language lists provide a better overview. These results provide crucial insights into multilingual user preferences and behaviors, and may help in the design of systems that can better support the querying and result exploration of multilingual users.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bla:jinfst:v:72:y:2021:i:6:p:759-776

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