The Pattern of Consumer Purchases

A. S. C. Ehrenberg

Journal of the Royal Statistical Society Series C, 1959, vol. 8, issue 1, 26-41

Abstract: In this article Mr Ehrenberg shows how data on purchases of non‐durable consumer goods can be fitted by the negative binomial distribution, and discusses applications of this finding. He also considers a simple model for purchases made in different periods of time and some quick and easy methods for calculating standard errors.

Date: 1959
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