Wertewandel im Agribusiness: Zur Rolle der Solidarität in Genossenschaften

Hellberg-Bahr Anneke, Bartels Lena and Achim Spiller
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Hellberg-Bahr Anneke: Ist wissenschaftliche Mitarbeiterin im Arbeitsbereich Marketing für Lebensmittel und Agrarprodukte an der Georg-August-Universität Göttingen
Bartels Lena: War während ihres Studiums studentische Mitarbeiterin im Arbeitsbereich Marketing für Lebensmittel und Agrarprodukte an der Georg-August- Universität Göttingen

Zeitschrift für das gesamte Genossenschaftswesen, 2013, vol. 63, issue 4, 261-276

Abstract: The liberalization of the EU's common agricultural policy requires more market orien­tation of farmers. This has effects on solidarity values and behaviour in the agricultural industry. Cooperatives with solidarity as a cornerstone of their value system face the challenge of responding to these changes. The present article reveals, on the basis of a farmer survey, forms of solidarity in agriculture and shows the influence of market ori­entation on solidarity values of farmers. Hence, for cooperatives it is possible to develop action plans for long-term membership commitment.

Date: 2013
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DOI: 10.1515/zfgg-2013-0403

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