The History of a Lottery Game that was Seldom Won

David Forrest and Dika Alagic

Journal of Gambling Business and Economics, 2007, vol. 1, issue 1, 57-68

Abstract: Lotto Extra was offered as part of the United Kingdom National Lottery's portfolio of games between 2000 and 2006. A demand model for the game is estimated and used to illustrate a discussion of why sales of the game fell steadily to the point where it was no longer viable. Emphasis is placed on the lack of minor prizes and the long sequences of weeks when no one won the jackpot (and only) prize

JEL-codes: L83 (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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Journal of Gambling Business and Economics is currently edited by Leighton Vaughan Williams, Nottingham Business School

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