 DOES PARETO RULE INTERNET GAMBLING? PROBLEMS AMONG THE “VITAL FEW” & “TRIVIAL MANY”Matthew Tom, Debi LaPlante and Howard Shaffer Journal of Gambling Business and Economics, 2014, vol. 8, issue 1, 73-100 Abstract: Using records of Internet gambling subscribers (n = 1,384), this study tested the Pareto principle: about 20% of customers, “the vital few,” are responsible for about 80% of the activity, while 80%, “the trivial many,” are responsible for the remaining 20%. Participants completed the Brief Biosocial Gambling Screen (BBGS) and had a history of betting on sports and/or online casino games during the twelve months before completing the screen. Using various measures, the vital few Internet gamblers ranged between 4.6% and 17.8% of the subscribers – smaller than the Pareto principle would suggest. Between 38% and 67% of the vital few and between 24% and 35% of the trivial many screened positive for gambling-related problems. This research suggests that the concepts of the “vital few” and the “trivial many” apply to Internet gambling. Keywords: Gambling; Internet; Internet gambling; Pareto principle; Pathological gambling (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:buc:jgbeco:v:8:y:2014:i:1:p:73-100 Ordering information: This journal article can be ordered from Access Statistics for this article Journal of Gambling Business and Economics is currently edited by Leighton Vaughan Williams, Nottingham Business School More articles in Journal of Gambling Business and Economics from University of Buckingham Press |
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