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The Behaviour of Repeat Visitors to Museums: Review and Empirical Findings

Juan Brida, Marta Disegna (marta.disegna@unipd.it) and Raffaele Scuderi

No BEMPS03, BEMPS - Bozen Economics & Management Paper Series from Faculty of Economics and Management at the Free University of Bozen

Abstract: This study presents a theoretical and operational framework for analysing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit through a review of theoretical and applied works. Consistently with previous contributors, the paper suggests that the analysis of actual past behaviours has to be preferred to the one of attitudes. The application of proper econometric models is also remarked in order to put into account individual profiles. Information coming from three techniques is then used in an integrated way in order to provide a more comprehensive view of the phenomenon. Evidence from an ad-hoc survey suggests the necessity to give a greater attention to perceived cultural value during the visit, promoting cultural events during the week and addressed to children, and taking care of those visitors that come from far places also through an integrated tourist supply.

Keywords: Repeat visit; Museum; Behavioural Approach; Econometric modelling (search for similar items in EconPapers)
JEL-codes: C21 C24 L83 Z19 (search for similar items in EconPapers)
Pages: 51 pages
Date: 2013-05
New Economics Papers: this item is included in nep-cul and nep-tur
References: Add references at CitEc
Citations: View citations in EconPapers (1)

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https://link.springer.com/article/10.1007/s11135-013-9927-0 (application/pdf)

Related works:
Journal Article: The behaviour of repeat visitors to museums: review and empirical findings (2014) Downloads
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