The Influence of Visitors’ Satisfaction on Expenditure Behaviour

Marta Disegna (marta.disegna@unipd.it) and Linda Osti (linda.osti@unibz.it)
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Linda Osti: Free University of Bozen-Bolzano, School of Economics and Management, Italy.

No BEMPS14, BEMPS - Bozen Economics & Management Paper Series from Faculty of Economics and Management at the Free University of Bozen

Abstract: This study analyses spending behaviour of international visitors to Italy. In specific it focuses on the impact that visitors’ satisfaction with different attributes of the trip exerts on expenditure among different service categories. Despite a general recognition by the economic literature that customer satisfaction exerts a positive effect on both economic returns and brand loyalty, very few academic studies explored the relationship between tourists’ satisfaction with a destination and spending behaviour. This study focuses on the 1,030 visitors who travelled to the provinces Bolzano, Trento, and Belluno (Northern Italy), an area around the Dolomites. The Double-hurdle model with the Heien and Wessells estimator is applied. Discussion of the empirical evidence is aimed at highlighting the main relations between expenditure behaviour and satisfaction. Policy implications and managerial issues for tourism destinations are also presented.

Keywords: Tourist expenditure; Satisfaction; Double–hurdle model; Spending behaviour. (search for similar items in EconPapers)
JEL-codes: C19 D12 L83 (search for similar items in EconPapers)
Pages: 30 pages
Date: 2013-12
New Economics Papers: this item is included in nep-mkt and nep-tur
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