Temps subjectif et temps mesuré: faut-il revoir la définition des zones de chalandise ?

Jean-Philippe Croizean and Dany Vyt

Géographie, économie, société, 2015, vol. 17, issue 2, 201-224

Abstract: Trade area determination represents a major stake in the retail field. Faced to this problem, numerous academics researches were proposed and recognized the influence of the distance and thus the time of route in the modelling of the catchment area. Based on an empirical study, this research makes evidence that there is a gap between subjective time and actual driving time.

Keywords: trade area; geomarketing; time perception; retailing; location (search for similar items in EconPapers)
Date: 2015
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