The role of involvement in the attention paid by supermarket shoppers to organic products

Claire Garcia, Andrew Fearne and Lisa Wood

Journal of Innovation Economics, 2010, vol. n° 5, issue 1, 127-144

Keywords: involvement; panel data; organic; labelling; communication (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

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