Blockchain Technology in the Tourism Industry: New Perspectives in Switzerland

Emmanuel Fragnière, Jean-Michel Sahut, Lubica Hikkerova, Roland Schegg, Michael Schumacher, Sandra Grèzes and Randolf Ramseyer

Journal of Innovation Economics, 2022, vol. N° 37, issue 1, 65-90

Abstract: Blockchain is often presented in the tourism industry as being a technology in a global approach that will enable the sector to make its digital transformation and bring a whole series of advantages, both financial and logistical. The reality is different, however. Indeed, research on Blockchain tends to focus on essentially technical aspects and takes little account of the customer experience in the sector in which it will be integrated. The aim of this exploratory research, based on 18 semi-directive interviews, is to understand the sociological obstacles to the adoption of Blockchain by tourism professionals in Switzerland. Our generalized findings are presented in the form of four research proposals that argue that, without the intervention of the State, it is hard to see how such disruptive innovation can radically change the highly fragmented tourism sector. JEL Codes: O33, O35

Keywords: Tourism; Blockchain; Digital Experience; Tourism Actors; Innovation (search for similar items in EconPapers)
JEL-codes: O33 O35 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (5)

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