Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro

Bojana Femić-Radosavović () and Milorad Jovović ()
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Bojana Femić-Radosavović: Faculty of Economics Podgorica, University of Montenegro
Milorad Jovović: Faculty of Economics Podgorica, University of Montenegro

Journal of Central Banking Theory and Practice, 2017, vol. 6, issue 1, 15-28

Abstract: In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.

Keywords: Loyalty; services; banking; new media; investment model; online Word-of-Mouth (WOM). (search for similar items in EconPapers)
JEL-codes: G20 M39 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:cbk:journl:v:6:y:2017:i:1:p:15-28

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