NAVIGATING THE PATH FROM ECO-FRIENDLY PRODUCTION TO CONSUMER CHOICES IN COSMETICS

Popescu Anca and Neacsu Nicoleta Andreea
Additional contact information
Popescu Anca: TRANSILVANIA UNIVERSITY, FACULTY OF ECONOMIC SCIENCES AND BUSINESS ADMINISTRATION
Neacsu Nicoleta Andreea: TRANSILVANIA UNIVERSITY, FACULTY OF ECONOMIC SCIENCES AND BUSINESS ADMINISTRATION

Annals - Economy Series, 2024, vol. 1, 108-115

Abstract: The cosmetics industry faces significant challenges, particularly in meeting consumer demands for sustainable and eco-friendly products. This article examines how the industry adapts to these demands by focusing on sustainability throughout the product lifecycle, including selecting raw materials, packaging, and marketing strategies. The shift towards sustainability in the cosmetics industry is not merely a response to regulatory pressures but also a strategic move to align with a consumer market that increasingly values authenticity and environmental responsibility. For this purpose, semi-structured in-depth interviews were conducted. The research aimed to identify consumer knowledge regarding sustainability, influence on buying behavior, preference for sustainable packaging, and reaction to marketing efforts, thereby providing insights into consumer engagement with sustainability in the cosmetics industry. This paper provides a detailed analysis of sustainability dynamics in the cosmetics industry, offering valuable insights for individuals and organizations seeking to understand and engage with this evolving domain.

Keywords: sustainability; cosmetic; eco-friendly; sustainable packing; sustainable cosmetic (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.utgjiu.ro/revista/ec/pdf/2024-01/12_Popescu.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2024:v:1:p:108-115

Access Statistics for this article

More articles in Annals - Economy Series from Constantin Brancusi University, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ecobici Nicolae ( this e-mail address is bad, please contact ).