Does the Frequency of Reminders Matter for their Effectiveness? A Randomized Controlled Trial

Armenak Antinyan, Zareh Asatryan, Zhixin Dai () and Kezhi Wang
Additional contact information
Zhixin Dai: China Financial Policy Research Center, School of Finance, Renmin University of China
Kezhi Wang: Shanghai Municipal Tax Service, State Taxation Administration

No E2021/17, Cardiff Economics Working Papers from Cardiff University, Cardiff Business School, Economics Section

Abstract: We assess the impact of reminder frequency on the probability of paying overdue property taxes in a randomized controlled trial in China. One reminder a week (sent as a text message) considerably increases the probability of tax compliance and results in tangible fiscal gains compared to a one-off reminder. However, increasing the frequency of reminders to two text messages a week diminishes their effectiveness. The takeaway of our study is that frequent reminders are an important trigger for human behavior, nonetheless, beyond a certain frequency the effectiveness of additional reminders seems to decline.

Keywords: Reminder Frequency; Randomized Controlled Trial; Tax Compliance (search for similar items in EconPapers)
JEL-codes: C93 H24 H26 (search for similar items in EconPapers)
Pages: 28 pages
Date: 2021-07
New Economics Papers: this item is included in nep-cna, nep-exp and nep-iue
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Journal Article: Does the frequency of reminders matter for their effectiveness? A randomized controlled trial (2021)
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