Joint Models of Attitudes and Behavior in Evaluation of the San Diego I-15 Congestion Pricing Project

Thomas F. Golob

University of California Transportation Center, Working Papers from University of California Transportation Center

Abstract: Understanding attitudes held by the public about the acceptability, fairness, and effectiveness of congestion pricing systems is crucial to the planning and evaluation of such systems. In this study, joint models of attitude and behavior are developed to explain how both mode choice and attitudes regarding the San Diego I-15 Congestion Pricing Project differ across the population. Results show that some personal and situational explanations of opinions and perceptions are attributable to mode choices, but other explanations are independent of behavior. With respect to linkages between attitudes and behavior, none of the models tested found any significant effects of attitude on choice; all causal links were from behavior to attitudes.

Keywords: Congestion pricing; Carpool lanes; Project evaluation; Attitudes; Discrete choice models; Attitude scales; Structural equations; Market research; Social and Behavioral Sciences (search for similar items in EconPapers)
Date: 1999-11-01
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