in brief... Bargain hunters: calculating the benefits of consumer search

Fabio Pinna and Stephan Seiler

CentrePiece - The magazine for economic performance from Centre for Economic Performance, LSE

Abstract: To what extent can shoppers convert the time they spend looking for particular products into monetary savings? The authors use electronic tags to study the behaviour of 12,000 consumers in a large supermarket in Northern California.

Keywords: consumer search; in-store marketing; path data (search for similar items in EconPapers)
Date: 2016-06
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:cep:cepcnp:473

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