A Conceptual Framework of Consumer Food Choice Behaviour

Cristina Marreiros

CEFAGE-UE Working Papers from University of Evora, CEFAGE-UE (Portugal)

Abstract: The aim of this paper is to develop a conceptual framework for the analysis of consumer behaviour concerning the evaluation and choice of food products. The paper presents a review of theory on the processes of consumersÂ’ decision making and quality perception. Following this review, a theoretical framework is proposed that integrates the models of Engel, Blackwell and Miniard (1995), the main constructs of the Total Food Quality model of Grunert (1997), together with additional constructs and relationships between them, proposed by Zeithaml (1988) and by the authors of the present paper.

Keywords: Consumer behaviour; food; decision-making; perception; quality. (search for similar items in EconPapers)
Pages: 26 pages
Date: 2009
New Economics Papers: this item is included in nep-agr and nep-mkt
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:cfe:wpcefa:2009_06

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