Maximizing the Efficiency of Your Marketing Costs

Simona Sabou (), Liliana Adela Zima and Rada Florina Hahn
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Rada Florina Hahn: Department of Economics and Physics, Technical University of Cluj Napoca

No 1409, Mathematical Modelling with Application in Economics from Technical University of Cluj Napoca, Department of Economics and Physics

Abstract: Costs represent the expenses made for the production and sale of a particular good or service. In marketing, the analysis of the costs is made especially from the point of view of their sensitivity as regards changing the number of units produced and sold. But, in this paper, we have considered that the most important costs, along with the production costs, are the distribution and promotion costs, and that the decision made in accordance with the company's desire to carry out a profit is made through prior examination of the foreseen situations, on the basis of the estimate marketing budget. The case study presented in this paper approaches the problematic of decision making at the level of the marketing department of a company, where this would have as potential priority objectives maximizing the profit, increasing the market share or improving the company's image, in the sense of creating an image of superior quality products.

Keywords: Efficiency; marketing costs; optimal decision; budget; profit (search for similar items in EconPapers)
JEL-codes: C80 L11 M31 (search for similar items in EconPapers)
Pages: 6 pages
Date: 2014-06
New Economics Papers: this item is included in nep-mkt
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Published in Mathematical Modelling with Application in Economics, June 2014, pages 74-79

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