MARKETING IMPLICATION IN WINE ECONOMY

Ştefan Matei
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Ştefan Matei: Doctoral Schol of Economics and Busines Administration,"Al.I Cuza" University, Iaşi, România

Management Intercultural, 2014, issue 31, 215-222

Abstract: The wine, a very complex product in viticulture, has proved its tremendous importance not only to the individual but rational nutrition and increasing national income of a country cultivators (evidenced by the upward trend of the share of crop production horticulture and viticulture in the global economy agricultural). More interesting is, given the continued growth in the number of scientific publications and their quality (at least since the 1980s) - where "wine" is the centerpiece of these studies - we can not but be witnessing a growing interest more to this "potion" and found that the growing popularity of wine in the science reveals the emergence of a new academic field, ie "wine economy" (or wine-economy). This study aims to make a foray into "wine economy" and to outline some of the implications of marketing in this area.

Keywords: Viticulture; Wine-Economy; Marketing; The Marketing Mix (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (4)

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