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THE EFFECTS OF HORSE MEAT SCANDAL ON ROMANIAN MEAT MARKET

Silvius Stanciu, Nicoleta Stanciuc, Loredana Dumitrascu, Roxana Ion and Costel Nistor
Additional contact information
Silvius Stanciu: The University of Economic Studies of Bucharest
Nicoleta Stanciuc: " Dunărea de Jos" University of Galati
Loredana Dumitrascu: " Dunărea de Jos" University of Galati
Roxana Ion: The University of Economic Studies of Bucharest
Costel Nistor: " Dunărea de Jos" University of Galati

SEA - Practical Application of Science, 2013, issue 1, 174-181

Abstract: Sustainable business in the domestic production of meat must meet both the usual Requirements regarding quality, safety for customer and New Challenges in the European meat market. The Romanian food industry must meet the challenge of recent suspicions regarding the substitution of beef meat with horse meat. The modern applicable to meat traceability systems and authentication procedures can be considered as new ways to support fair trade and transparency, THUS, removing suspicions that appeared lately. Lack of safety measures in the field can affect business continuity critically, creating significant losses.

Keywords: Risk; Traceability; Horse. Beef meat; Business Continuity Plan (search for similar items in EconPapers)
JEL-codes: M16 M21 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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