A MANAGERIAL ACCOUNTING APPROACH OF CUSTOMER RELATIONSHIP MANAGEMENT

Ildikó Réka Cardoș, Ștefan Pete and Vasile-Daniel Cardoș
Additional contact information
Ildikó Réka Cardoș: Babeș-Bolyai University, Faculty of Economics and Business Administration, Cluj-Napoca
Ștefan Pete: Babeș-Bolyai University, Faculty of Economics and Business Administration, Cluj-Napoca
Vasile-Daniel Cardoș: Babeș-Bolyai University, Faculty of Economics and Business Administration, Cluj-Napoca

SEA - Practical Application of Science, 2014, issue 5, 189-196

Abstract: Globalization and changes in the business environment have important implications on the nature and function of managerial accounting (MA). Organizations realized that market and customer orientation is essential for their success and the secret to improve profitability and performances is to attract and maintain customers. Customer relationship management (CRM) is one of the most important business strategies for organizational performance evaluation. Although CRM is considered to be a marketing topic it is an important MA innovation at the same time and represents an attractive research topic. This article aims to explore the theoretical knowledge of CRM from the perspective of MA. In the first part, we focus on the conceptual framework of CRM, trying to identify processes and technologies involved. The second part is devoted to reflection on the successful implementation of CRM. Finally, we summarize the key points arising from the theory in order to set further research objectives.

Keywords: Managerial accounting; Customer relationship management; Organizational performances (search for similar items in EconPapers)
JEL-codes: M30 M41 (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://seaopenresearch.eu/Journals/articles/SPAS_5_26.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2014:i:5:p:189-196

Access Statistics for this article

SEA - Practical Application of Science is currently edited by Romanian Foundation for Business Intelligence

More articles in SEA - Practical Application of Science from Romanian Foundation for Business Intelligence, Editorial Department
Bibliographic data for series maintained by Serghie Dan ().