QUALITATIVE ANALYSIS REGARDING THE DECISION-MAKERS IN TERMS OF TOURISM PROMOTION

Ariadna-Ioana GAVRA Juravle, Constantin Sasu and Geanina Bubăscu
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Ariadna-Ioana GAVRA Juravle: Doctoral School of Economics and Business Administration, “Alexandru Ioan Cuza” University, Iași, România
Constantin Sasu: “Alexandru Ioan Cuza” University, Iași, România
Geanina Bubăscu: “Alexandru Ioan Cuza” University, Iași, România

SEA - Practical Application of Science, 2015, issue 7, 329-340

Abstract: The aim of this paper was to obtain qualitative information from the decision-makers in Bucovina in order to identify their attitude in terms of tourism promotion and their level of information regarding promotion, tourism and tourists. We set four objectives: analyzing the level of awareness regarding the benefits provided by tourism for the municipality and the locality; identifying the level of information regarding the range of services available for tourists in the localities where the mayors carry out their activities; determining the attitude of the decision-makers vis-à-vis promotion and identifying the perceptions of the interviewees regarding the place of promotion in tourism development. The research method we used is qualitative research, namely the in-depth interview.

Keywords: Qualitative research; Tourism promotion; In-depth interview; Bucovina village; Decision-makers (search for similar items in EconPapers)
JEL-codes: I20 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2015:i:7:p:329-340

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