CRM PERFORMANCE MEASUREMENT PROCESS: STEPS, FACTORS AND METRICS

Reza Allahyari Soeini Author_Email: Allahyarisoeini_reza@yahoo.com, Behzad Jafari and Mohammadreza Abdollahzadeh
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Reza Allahyari Soeini Author_Email: Allahyarisoeini_reza@yahoo.com: Department of Information Technology Engineering, NOORETOUBA Virtual University, Tehran, Iran
Behzad Jafari: Department of Information Technology Engineering, NOORETOUBA Virtual University, Tehran, Iran
Mohammadreza Abdollahzadeh: Department of Information Technology Engineering, NOORETOUBA Virtual University, Tehran, Iran

No 2011-056-149, Annual Summit on Business and Entrepreneurial Studies (ASBES 2011) Proceeding from Conference Master Resources

Keywords: Customer relationship management; performance measurement; effectiveness; effective factors on CRM performance (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-10
New Economics Papers: this item is included in nep-cse
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Published in ASBES 2011 Proceeding, Oct 2011

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