THE EFFECT OF FACTORS INFLUENCING THE PERCEPTION OF PRICE FAIRNESS TOWARDS CUSTOMER RESPONSE BEHAVIORS

Nur’Hidayah Che Ahmat Author_Email: Nurhidayahcheahmat@gmail.com, Salleh Mohd Radzi, Mohd Salehuddin Mohd Zahari and Rosmaliza Muhammad
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Nur’Hidayah Che Ahmat Author_Email: Nurhidayahcheahmat@gmail.com: Faculty of Hotel and Tourism Management, UiTM, Shah Alam, Selangor
Salleh Mohd Radzi: Faculty of Hotel and Tourism Management, UiTM, Shah Alam, Selangor
Mohd Salehuddin Mohd Zahari: Faculty of Hotel and Tourism Management, UiTM, Shah Alam, Selangor
Rosmaliza Muhammad: Faculty of Hotel and Tourism Management, UiTM, Shah Alam, Selangor

No 2011-169, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: Perceived Price Fairness; Customer Response Behaviors (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published in 2nd ICBER 2011 Proceeding, March 2011

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