ROLE OF INVOLVEMENT IN PREDICTING LOYALTY BEHAVIOUR OF CONSUMERS TOWARD PRIVATE STORE APPAREL BRANDS – A STUDY IN CHENNAI

Mr.K.Sadasivan Author_Email:, Dr.C.Samudhra Rajakumar and Dr.M.Syed Zafar
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Mr.K.Sadasivan Author_Email:: Assistant Professor, SRM School of Business, SRM University, Chennai, India
Dr.C.Samudhra Rajakumar: Professor, Department of Business Administration, DDE, Annamalai University, India
Dr.M.Syed Zafar: Professor and Head, Department of Business Administration, DDE,Annamalai University, India

No 2011-192, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: Private Store Brands; Involvement; Brand Loyalty; Apparels. (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Published in 2nd ICBER 2011 Proceeding, March 2011

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