STRATEGIC MARKETING PLANNING (SMP) AND SMES’ PERFORMANCE: THE MODERATING EFFECTS OF STRUCTURAL DIMENSIONS OF MARKETING NETWORKS

Hossein Hakimpoor Author_Email: Hhossein3@live.utm.my, Dr. Huam Hon Tat and Assoc Prof. Dr. Khairil Anuar Arshad
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Hossein Hakimpoor Author_Email: Hhossein3@live.utm.my: Islamic Azad University Birjand Branch, IRAN
Dr. Huam Hon Tat: Universiti Teknologi Malaysia (UTM)
Assoc Prof. Dr. Khairil Anuar Arshad: Universiti Teknologi Malaysia (UTM)

No 2011-219, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: Strategic marketing planning; SMEs; Performance; Marketing Network (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Citations: View citations in EconPapers (3)

Published in 2nd ICBER 2011 Proceeding, March 2011

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