THE IMPACT OF SELECTED VISUAL MERCHANDISING TECHNIQUES ON PATRONAGE INTENTIONS IN SUPERMARKETS (STUDY BASED ON COLOMBO DISTRICT)

Ridmi Gajanayake Author_Email: Ridmig@gmail.com, Sashini Gajanayake and H.A.K.N.S. Surangi
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Ridmi Gajanayake Author_Email: Ridmig@gmail.com: Ridmi Gajanayake,University of Kelaniya, Sri Lanka
Sashini Gajanayake: Staffordshire University,Sri Lanka
H.A.K.N.S. Surangi: University of Kelaniya,Sri Lanka

No 2011-231, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: Visual merchandising; Patronage intentions; Supermarket; retailing; customers (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Citations: View citations in EconPapers (3)

Published in 2nd ICBER 2011 Proceeding, March 2011

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