HE APPLICATION OF COST, DIFFERENTIATION AND HYBRID STRATEGY IN BUSINESS OPERATIONS: WILL HYBRID STRATEGY BECOME THE NEW COMPETITIVE STRATEGY?

Mas Bambang Baroto Author_Email: Mbbaroto@ic.utm.my and Muhammad Madi Bin Abdullah
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Mas Bambang Baroto Author_Email: Mbbaroto@ic.utm.my: International Business School (IBS),Universiti Teknologi Malaysia International Campus,Kuala Lumpur, Malaysia
Muhammad Madi Bin Abdullah: International Business School (IBS),Universiti Teknologi Malaysia International Campus,Kuala Lumpur, Malaysia

No 2011-261, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: Cost leadership strategy; differentiation strategy; single strategy; hybrid strategy (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Published in 2nd ICBER 2011 Proceeding, March 2011

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