The attractiveness of a modern and contemporary art museum

Juan Brida, Marta Meleddu (mmeleddu@uniss.it) and Manuela Pulina

Working Paper CRENoS from Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia

Abstract: This paper analyses the different factors influencing the intention to revisit a cultural attraction with an application to the Museum for Modern and Contemporary Art (MART) of Rovereto (Italy). The empirical data were obtained from a survey undertaken from September to November 2009 and a zero-truncated count data model is estimated. The findings reveal that, on the one hand, socio-demographic characteristics positively influence the probability to return. Also, as reported in other studies, the temporary exhibitions offered by the museum have a significant impact with a incidence rate ratio of almost two times. On the other hand, no matter how much the visitors spend on accommodation, are less likely to revisit if they travel in groups, by train or foot, are farer from their town of origin and spent longer visiting the museum.

Keywords: museum; cultural economics; repeat visitation; zero-truncated poisson; rovereto (italy) (search for similar items in EconPapers)
JEL-codes: C19 D12 L83 (search for similar items in EconPapers)
Date: 2011
New Economics Papers: this item is included in nep-cul, nep-mkt and nep-tur
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://crenos.unica.it/crenos/node/3227
https://crenos.unica.it/crenos/sites/default/files/WP11-06.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cns:cnscwp:201106

Access Statistics for this paper

More papers in Working Paper CRENoS from Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia Contact information at EDIRC.
Bibliographic data for series maintained by CRENoS (webmaster@crenos.unica.it).