Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures

Ian Somerville and Lee Edwards
Additional contact information
Ian Somerville: School of Media, Communication and Sociology, University of Leicester, UK
Lee Edwards: Department of Media and Communications, London School of Economics and Political Science, UK

Media and Communication, 2021, vol. 9, issue 3, 97-100

Abstract: This thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They are united by a central question: What strategies do we use to explore and attempt to understand the assemblages of technologies, texts, networks, and actors in contemporary promotion? We hope the collection of perspectives gathered here help to address the challenges of researching the digital, excavating promotional ideologies, confronting professions, engaging audiences through academic work, and confronting the risks and realities of research that can equally promote change or speak into a vacuum.

Keywords: complexity; hybridity; liminality; promotional cultures; promotional ethics (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.cogitatiopress.com/mediaandcommunication/article/view/4539 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v9:y:2021:i:3:p:97-100

DOI: 10.17645/mac.v9i3.4539

Access Statistics for this article

Media and Communication is currently edited by Raquel Silva

More articles in Media and Communication from Cogitatio Press
Bibliographic data for series maintained by António Vieira () and IT Department ().