Determining Factors of Loyalty in Brazilian Agricultural Cooperatives

Christiane Martinez, Vilmar Moreira (), Reginaldo Barreiros and Alex Weymer
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Christiane Martinez: Pontifícia Universidade Católica do Paraná, Business School (Brazil)
Vilmar Moreira: Pontifícia Universidade Católica do Paraná, Business School (Brazil)
Reginaldo Barreiros: Pontifícia Universidade Católica do Paraná, Business School; Universidade Estadual de Ponta Grossa (Brazil)
Alex Weymer: Pontifícia Universidade Católica do Paraná, Business School (Brazil)

No 2016, CIRIEC Working Papers from CIRIEC - Université de Liège

Abstract: An extensive literature review, content analysis of interviews and a survey with cooperative members allowed to identify factors that affect loyalty: culture, price, profit, transparency, relationship and leadership. Among the main findings, the research found that members’ perception of “trust†is more supported on a calculative logic of relationship based on exchanges, prices and payment than on shared meanings with long-term perspectives guided by cooperative principles. The extensive bibliographical reference and emerging factors found can help other researchers to develop deeper understandings on loyalty of members to agricultural coops.

Keywords: Loyalty; Incentives for cooperation; Cooperativism; Agricultural Cooperatives (search for similar items in EconPapers)
JEL-codes: J54 (search for similar items in EconPapers)
Date: 2020
New Economics Papers: this item is included in nep-hme
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Persistent link: https://EconPapers.repec.org/RePEc:crc:wpaper:2016

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