Measuring the Accountability of Advertising Expenses in the Presence of Sales Cost Inefficiency and Marketing Spillovers

Konstantinos Giannakas (), Giannis Karagiannis and Vangelis Tzouvelekas

No 721, Working Papers from University of Crete, Department of Economics

Keywords: Advertising productivity; advertising direct distance function; media substitutability; processed meats industry; Greece (search for similar items in EconPapers)
JEL-codes: D24 L25 L66 M37 (search for similar items in EconPapers)
Pages: 45 pages
Date: 2007-05-29
New Economics Papers: this item is included in nep-eff and nep-mkt
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Published in American Journal of Agricultural Economics

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