Comparative versus Informative Advertising in Oligopolistic Markets

Maria Alipranti, Evangelos Mitrokostas () and Emmanuel Petrakis

No 1301, Working Papers from University of Crete, Department of Economics

Keywords: Informative Advertising; Comparative Advertising; Oligopoly; Product Differentiation. (search for similar items in EconPapers)
JEL-codes: L13 M37 (search for similar items in EconPapers)
Pages: 31 pages
Date: 2013-02-13
New Economics Papers: this item is included in nep-bec, nep-com, nep-cwa and nep-mkt
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Citations: View citations in EconPapers (3)

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