Sustainable Consumption and Mass Communication: A German Experiment

Lucia Reisch, Clive Spash and Sabine Bietz ()
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Sabine Bietz: CSIRO Sustainable Ecosystems, Australia

No 2008-12, Socio-Economics and the Environment in Discussion (SEED) Working Paper Series from CSIRO Sustainable Ecosystems

Abstract: This paper reports on using television and internet communication as a means of engaging the least interested sections of society with respect to environmental problems and sustainability issues. The theory behind developing such communication is described and the importance of social psychological factors brought to the fore. Initial results indicating the success of the approach employed in actual broadcasts on television in Germany are then reported. Some concerns over use of the media and public engagement are also discussed.

Keywords: Consumption; behaviour; choice; norms; consumer theory; environment (search for similar items in EconPapers)
JEL-codes: A13 D11 D12 D40 D46 D62 D64 D70 Q01 Q51 (search for similar items in EconPapers)
Pages: 31 pages
Date: 2008-08
New Economics Papers: this item is included in nep-agr
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Related works:
Working Paper: Sustainable Consumption and Mass Communication: A German Experiment (2021)
Working Paper: Sustainable Consumption and Mass Communication: A German Experiment (2021)
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