Corporate Diversification Effect on Firm Value (Unilever Group Case Study)

Varvara Nazarova ()
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Varvara Nazarova: National Research University Higher School of Economics

Annals of Economics and Finance, 2015, vol. 16, issue 1, 173-198

Abstract: This article deals with an analysis of the M&A strategy utilized by Unilever Group, as well as with issues relating to identifying the factors defining the value of a diversified company. This article includes an estimation of the ef- fectiveness of Unilever Group’s mergers and acquisitions strategy, aimed at creating the optimum business portfolio within the diversified corporate struc- ture (company) by how it affects value of the company. The general hypothesis assumes that diversification does not have a destructive effect on the value of an international multi-business company that builds its portfolio based on the success of certain brands and business areas.

Keywords: Company value; Diversified company; Merger and acquisition transactions; Strategy effectiveness; Expected rate of return on invested capital (search for similar items in EconPapers)
JEL-codes: G21 G34 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:cuf:journl:y:2015:v:16:i:1:nazarova

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