Contingent Valuation in Food Policy Analysis: A Case Study of a Pesticide-Residue Risk Reduction

Jean Buzby (), Richard Ready and Jerry R. Skees

Journal of Agricultural and Applied Economics, 1995, vol. 27, issue 2, 613-625

Abstract: This study demonstrates how contingent valuation techniques can be used in a cost-benefit analysis of a food safety policy issue. The analysis focuses on banning a specific postharvest pesticide used in fresh grapefruit packinghouses. Benefits of the ban are measured using consumers' aggregated willingness to pay (WTP) for safer grapefruit. A national contingent valuation survey used the payment card method to obtain WTP data. Costs of the ban stem predominantly from increased postharvest losses and were estimated using a model of the market for Florida grapefruit. Results indicate that benefits of the ban outweigh costs.

Date: 1995
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Journal Article: CONTINGENT VALUATION IN FOOD POLICY ANALYSIS: A CASE STUDY OF A PESTICIDE-RESIDUE RISK REDUCTION (1995)
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jagaec:v:27:y:1995:i:02:p:613-625_02

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