Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products

Maria Loureiro and Susan Hine

Journal of Agricultural and Applied Economics, 2002, vol. 34, issue 3, 477-487

Abstract: Demand for value-added products is highly segmented among different types of consumers. In this article, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify sociodemographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute “Colorado grown” carries a higher willingness to pay than organic and GMO-free attributes.

Date: 2002
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Related works:
Journal Article: DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCTS (2002)
Working Paper: DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR A LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCT (2001)
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jagaec:v:34:y:2002:i:03:p:477-487_00

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