Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast

Mary Ahearn and James Sterns

Journal of Agricultural and Applied Economics, 2013, vol. 45, issue 3, 497-508

Abstract: Given the geography and agroclimatic conditions of the Southeast, coupled with continued population expansion from in-migration, local foods markets may be a promising niche market for some farms in the region. The Southeast has more small farms than any other U.S. region. Using farm-level data, we address the question of how successful southeastern farms engaged in direct sales to consumers differ from other farms. We also include a case study of a marketing association in the panhandle of Florida. In both analyses, we focus on the role of the supply chain for direct sales in explaining farm returns.

Date: 2013
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