The future of sports management: A social responsibility, philanthropy and entrepreneurship perspective

Vanessa Ratten

Journal of Management & Organization, 2010, vol. 16, issue 4, 488-494

Abstract: Sport management as an area of business management has gained ascendancy in the past decade with more people becoming interested in how sport incorporates social benefits in a society. Sport integrates social initiatives by enhancing an organization's competitiveness by improving its public image. Social responsibility and philanthropy in sport has become a mainstream business issue and the entrepreneurial ways that sport-related organizations do this is becoming more important. This paper interviews a well-known international sport academic and practitioner on the future directions sport management will take. As social responsibility, philanthropy and entrepreneurship in the sport sector are becoming more integrated, it is important to consider how sport management will change in the future. This paper focuses on sport management as an inspiring field of business management that has an accessible audience towards social responsibility. Sport management also offers a rationale for promoting social responsibility and philanthropy to organizations and business leaders that have an opportunity to model socially responsible practices in the sport context.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jomorg:v:16:y:2010:i:04:p:488-494_00

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