An Analysis of the Romanian E-Commerce Trade Trends in European Perspective

Vergil Voineagu (), Simona Nicoleta Vasilache (), Daniela Şerban (), Silvia Elena Cristache () and Liviu Stelian Begu ()
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Vergil Voineagu: The Bucharest Academy of Economic Studies
Simona Nicoleta Vasilache: The Bucharest Academy of Economic Studies
Daniela Şerban: The Bucharest Academy of Economic Studies
Silvia Elena Cristache: The Bucharest Academy of Economic Studies
Liviu Stelian Begu: The Bucharest Academy of Economic Studies

ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, 2016, vol. 50, issue 1, 235-252

Abstract: The paper employs regression analysis of relevance to outline significant differences in the perception of Romanian urban customers regarding the evolution of e-commerce, as the most dynamic sales channel, against the background of the econometric analysis of trends in e-commerce across 29 EU countries, based on selected information society macroeconomic indicators. The conclusions of the macroeconomic analysis can be checked for the consumers by an empirical survey, examining the consumer attitudes and preferences about the use of electronic commerce in Romanian urban areas. The analyzed sample comprised 385 young urban consumers, stratified by gender, age, income, employment status and level of education, which were directly interviewed, the questionnaire containing 20 items. Based on the macroeconomic data analysis, the results showed that Romania is occupying one of the last places of the hierarchy of countries according to the number of computers users per 100 inhabitants, due to the lack of computers in the rural areas. The empirical analysis showed that the low usage rate of the e-commerce is due, in the opinion of users, to fear for fraud, the lack of trust in the payment safety on the internet, ineffective web-sites and also due to the low promotion of e-commerce. The main conclusions of the analysis pointed out that, in the near future, new selling technologies are thought to spread globally in each country, company and household.

Keywords: E-commerce; correlation and regression analysis; ANOVA; competition; consumer; sustainable development. (search for similar items in EconPapers)
JEL-codes: C35 G11 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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