Gamblified digital product offerings: an experimental study of loot box menu designs

Martin Adam, Konstantin Röthke and Alexander Benlian

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2022
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Published in Electronic Markets 2 (2022) : pp. 971-986

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Persistent link: https://EconPapers.repec.org/RePEc:dar:wpaper:127115

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