Patterns and Performance Outcomes of Innovation Orientation

Ruth Stock and Nicolas Zacharias

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2011
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Published in Journal of the Academy of Marketing Science (JAMS) 6 (2011) : pp. 870-888

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