The Mixed Blessings of Technological Innovativeness for the Commercial Success of New Products

Alexander Kock, Hans Georg Gemünden, Søren Salomo and Carsten Schultz

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2011
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Published in Journal of Product Innovation Management S1 (2011)

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