Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?

Ruth Stock and Ines Reiferscheid

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2014
New Economics Papers: this item is included in nep-ino and nep-mkt
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Published in Journal of the Academy of Marketing Science 3 (2014) : pp. 264-276

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Persistent link: https://EconPapers.repec.org/RePEc:dar:wpaper:65205

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