New Product Adoption in Social Networks: Why Direction Matters

Oliver Hinz, Christian Schulze and Carsten Takac

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2014
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Published in Journal of Business Research (JBR) 1 (2014) : pp. 2836-2844

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Journal Article: New product adoption in social networks: Why direction matters (2014)
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