Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach

Brice Lambert ()
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Brice Lambert: ESSEC Business School, Postal: Avenue Bernard Hirsch - B.P. 50105, 95021 CERGY-PONTOISE Cedex, France, http://www.essec.edu

No DR 06007, ESSEC Working Papers from ESSEC Research Center, ESSEC Business School

Abstract: The present paper addresses the efficiency of manipulating music in a merchant website, and it:- proposes a review of the literature on ambiance factors in advertising & shopping behaviour, capitalizing on it to:- propose a theoretical framework that enhances our understanding of the web-user behaviour in specific ambiance factors such as music, with a specific attention devoted to his loyalty, & affiliation behaviour;- a model of is proposed.

Keywords: Ambiance Factors; Emotions; Fit & Symbolism; On-line Behaviour (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2006-09
New Economics Papers: this item is included in nep-mac and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ebg:essewp:dr-06007

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