Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound

Laurent Gilles, Lageat Thierry and Czellar Sandor
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Lageat Thierry: Eurosyn
Czellar Sandor: University of Geneva

No 779, HEC Research Papers Series from HEC Paris

Abstract: For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research.

Keywords: sensory evaluation; hedonic attributes; preference measurement; consumer expertise (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 23 pages
Date: 2003-03-01
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Citations: View citations in EconPapers (2)

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