Innovation, new market and governance choices of entry: the internet brokerage market case

Bertrand Quelin and Valérie Claude-Gaudillat (valerie.claude-gaudillat@ceram.fr)
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Valérie Claude-Gaudillat: CERAM, Postal: Sophia Antipolis (France)

No 805, HEC Research Papers Series from HEC Paris

Abstract: This paper investigates the case of market entry strategies following the introduction of a disruptive innovation. Recognizing that market entry strategies have been envisioned in the literature as a discrete phenomenon, we develop an empirical framework that portrays these strategies as a capability building process. These organizational modes are integrated into our model : acquisition, alliance, and market transaction. We compare the first two with the third one and we test our model in the setting of the online brokerage industry by using a sample of 897 moves made by 98 firms over a seven-year period (1994 to 2000). We built this dataset by collecting secondary data.By suggesting that the entry into a new industry is not a discrete phenomenon, our research should lead the path to additional research on this topic.

Keywords: innovation; market entry; capabilities; firm's boundaries (search for similar items in EconPapers)
JEL-codes: L22 L86 M10 (search for similar items in EconPapers)
Pages: 19 pages
Date: 2004-12-01
New Economics Papers: this item is included in nep-ent, nep-ino and nep-tid
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Related works:
Journal Article: Innovation, New Market and Governance Choices of Entry: The Internet Brokerage Market Case (2006)
Working Paper: Innovation, New Market and Governance Choices of Entry: The Internet Brokerage Market Case (2004)
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Persistent link: https://EconPapers.repec.org/RePEc:ebg:heccah:0805

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