"Be yourself or rather be your Brand"! care of the self as a control tool in a cosmetics firm

Claire Dambrin () and Caroline Lambert ()

No 855, HEC Research Papers Series from HEC Paris

Abstract: Care of the self, a technique for governing the individual in society, proves to be equally a control technique for the individual in the firm. In a firm dedicated to the cult of beauty, there is a blurring of the lines between employee and consumer individual. This blurring makes care of the self a control tool whose rising power over individuals is all the greater because it is nurtured and maintained by the individuals themselves.

Keywords: brand; marketing; individual behavior; human resources management (search for similar items in EconPapers)
JEL-codes: D21 D23 O15 (search for similar items in EconPapers)
Pages: 20 pages
Date: 2006-10-01
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.hec.fr/var/fre/storage/original/applica ... bac3cd05702b8352.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ebg:heccah:0855

Access Statistics for this paper

More papers in HEC Research Papers Series from HEC Paris HEC Paris, 78351 Jouy-en-Josas cedex, France. Contact information at EDIRC.
Bibliographic data for series maintained by Antoine Haldemann ().